The brief was to create five effective 3D photomontages for a medium-density apartment project in St Leonards, Victoria.
Following our visualisation process – the first step was to obtain photos in a VCAT certified process, we also obtained an accurate 3D survey of the nearby context to assist with photo-matching. From that, the matching was completed in the 3D Studio Max Design software utilising the 3D survey.
The main difficulty in creating the imagery for this project was due to the fact that the commentary in the objections was mainly surrounding the nature of the small country town and the residents were reluctant to see this proposal approved. The key images were the ones from the pier looking back towards the main street of the town and how the project would interface with that.
Survey of the camera points on the pier as well as 3D cloud data of handrails, roof pitch on the boathouse and concrete barriers assisted in ensuring that the building was located accurately which was presented in the statement of methodology for circulation.
The project gained approval after the VCAT hearing and we’re now in the progress of creating marketing visualisations.