by Stan Zaslavsky | Jul 4, 2020 | Expert Video Interviews, Strategy & Marketing
Continuing on with the discussion on commercial real estate with Andrew Stabolidis from Urban Commercial Group, this month we are discussing how to maximise the yields on existing assets. In the second video, we cover repurposing and repositioning commercial...
by Stan Zaslavsky | Jun 1, 2020 | Expert Video Interviews, Strategy & Marketing
Commercial real estate in Australia is suddenly in the spotlight for a lot of investors as the office world has been impacted by Covid19 and has forced many businesses to rethink in-house versus outsourced staff. To educate you on some of the basics to commercial real...
by Stan Zaslavsky | Apr 29, 2020 | Expert Video Interviews, Strategy & Marketing
In the fourth episode on the series about Greenfield land developments, we talk about what happens after the land has been rezoned and is ready for development. Peter discusses the following key insights: How developers decide on the subdivision layout How smart...
by Stan Zaslavsky | Apr 5, 2020 | Expert Video Interviews, Strategy & Marketing
In the third episode on the series about Greenfield land developments, we talk about how rezoning happens from farmland to residential. Peter discusses the following key insights: The key steps in the rezoning processHow Victorian Planning Authority handles...
by Stan Zaslavsky | Mar 2, 2020 | Expert Video Interviews, Strategy & Marketing
In the second episode on the series about Greenfield land developments, we discuss strategies used by larger land developers in optimising their acquisitions of projects. Peter talks about the following key insights: Terms and conditions of acquisitionsPartial land...
by Stan Zaslavsky | Jan 28, 2020 | Expert Video Interviews, Strategy & Marketing
Land developments including house and land or large land estates have become quite popular in Melbourne over the last 5 or so years as population growth exploded. Peter Motalli, who we’ve spoken to in the past, has been specialising in these kinds of...
by Stan Zaslavsky | Oct 31, 2019 | Expert Video Interviews, Strategy & Marketing
Creating an emotional response for your brand is a primary objective for marketers and in the third episode on Brand Stories for Projects, Geoffrey Reed talks about the key steps to achieving this. For more than thirty years, Geoffrey Reed has been at the forefront of...
by Stan Zaslavsky | Oct 3, 2019 | Expert Video Interviews, Strategy & Marketing
Creating a brand forms a critical part of any off-the-plan marketing campaign and in the second episode on Brand Stories for Projects, Geoffrey Reed talks about how to take the brand essence and apply it to marketing collateral. For more than thirty years, Geoffrey...
by Stan Zaslavsky | Sep 3, 2019 | Expert Video Interviews, Strategy & Marketing
Creating a brand forms a critical part of any off-the-plan marketing campaign and in the first episode on Brand Stories for Projects, Geoffrey Reed discusses how to create the initial concept for the brand story. For more than thirty years, Geoffrey Reed has been at...
by Stan Zaslavsky | Aug 19, 2019 | Blog, Strategy & Marketing
When clients are following the progress of a 3D visualisation project, their first opportunity to see it in 3D form is often a revelation – the point at which the designed concept takes on a meaningful form. Although there is virtually no colour in the scene – aside...
by Stan Zaslavsky | Jul 29, 2019 | Expert Video Interviews, Strategy & Marketing
Marketing high-end projects off the plan often involve the interior design of the development to be showcased. In this episode, Rob Davidov from Davidov Architects discusses how to present it in the most effective way. Keys discussed: Quality of marketing collateral...
by Stan Zaslavsky | Jul 1, 2019 | Expert Video Interviews, Strategy & Marketing
Introducing interior design to a project with a planning approval permit is sometimes a bit of a tricky task as a lot of constraints have already been set by the exterior design. In this episode, Rob Davidov from Davidov Architects discusses how to go about...
