In this episode on Social Media Marketing for Architects and other service professionals, Craig talks about which channels are most effective to get your message to.
- How to set up an email marketing list and replicate the audience in Facebook?
- A/B testing for campaigns, content and headlines
- Difference between Instagram and Facebook marketing
- Social influencers and their effectiveness
- How to handle unsubscribes from your email campaigns?
Craig has over 25 years of experience in the digital marketing space, working with government and private organisations.