3D-Artist-Impression-Eagle-Vision

In order to sell apartments off-the-plan, meaning prior to having constructed the development – more and more developers are using virtual imagery that presents what the building will look like to present to prospective purchasers.

This imagery has always been described in a number of different ways and here we will attempt to present a discussion on this topic to clarify any misconceptions around this.

Visually what we do is shown in the flowchart below:

3D-visualisation-process-melbourne

The property development imagery itself has been termed differently amongst different circles and this has further added to the confusion. Some of these include:

  • Artist Impressions
  • Property Imagery
  • Architectural Visualisations
  • 3D Property Images
  • Marketing Imagery for Property Developments
  • Off-the-plan Project Marketing Imagery

We have always preferred to use the term Artist Impressions as that implies that there is an artistic level of creativity that is added to the 3D model to represent reality. In architectural circles, what we do is described as architectural visualisation and then property developers quite often refer to it as “Project Marketing Imagery”.

Have a look at the gallery below for some of the imagery we have created to assist property developers sell their apartment projects off the plan.

Eucalia – 92 Townhouses in Findon Rd, South Morang

Eucalia – 92 Townhouses in Findon Rd, South Morang

Parkvue | Mornington – 786 Esplanade, Mornington

Parkvue | Mornington – 786 Esplanade, Mornington

En Vue Sandringham – Bayside Apartments 3D Visuals

En Vue Sandringham – Bayside Apartments 3D Visuals

Aura Apartments – High Rise Towers 3D Visuals Package

Aura Apartments – High Rise Towers 3D Visuals Package

Apartment Development Site Marketing Renders – Ormond Esplanade, Elwood

Apartment Development Site Marketing Renders – Ormond Esplanade, Elwood

Eliston Estate – 3D Marketing Visuals for Land Estate

Eliston Estate – 3D Marketing Visuals for Land Estate

The Mill Newport – Marketing 3D Visuals for a Multi-Unit Development

The Mill Newport – Marketing 3D Visuals for a Multi-Unit Development

Rothesay – High End Apartments 3D Marketing Renders

Rothesay – High End Apartments 3D Marketing Renders

Denarau Bridge – 3D Visuals for a Commercial Tender

Denarau Bridge – 3D Visuals for a Commercial Tender

High Rise Apartment Tower at Davey Street, Frankston

High Rise Apartment Tower at Davey Street, Frankston

Rivers Run Plumpton – Proposed House and Land 3D Renders

Rivers Run Plumpton – Proposed House and Land 3D Renders

Ardor Living – Luxury Boutique Apartments Off the Plan Marketing Package

Ardor Living – Luxury Boutique Apartments Off the Plan Marketing Package

Alto 221 – 221 High St, Templestowe

Alto 221 – 221 High St, Templestowe

Caboolture Square Shopping Centre Refurbishment Renders

Caboolture Square Shopping Centre Refurbishment Renders

Tropica Resort in Fiji – Artist Impressions and Marketing Package

Tropica Resort in Fiji – Artist Impressions and Marketing Package

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