3D-Artist-Impression-Eagle-Vision

In order to sell apartments off-the-plan, meaning prior to having constructed the development – more and more developers are using virtual imagery that presents what the building will look like to present to prospective purchasers.

This imagery has always been described in a number of different ways and here we will attempt to present a discussion on this topic to clarify any misconceptions around this.

Visually what we do is shown in the flowchart below:

3D-visualisation-process-melbourne

The property development imagery itself has been termed differently amongst different circles and this has further added to the confusion. Some of these include:

  • Artist Impressions
  • Property Imagery
  • Architectural Visualisations
  • 3D Property Images
  • Marketing Imagery for Property Developments
  • Off-the-plan Project Marketing Imagery

We have always preferred to use the term Artist Impressions as that implies that there is an artistic level of creativity that is added to the 3D model to represent reality. In architectural circles, what we do is described as architectural visualisation and then property developers quite often refer to it as “Project Marketing Imagery”.

Have a look at the gallery below for some of the imagery we have created to assist property developers sell their apartment projects off the plan.

Burnley St Residences – 3D Visuals for Site Sales Campaign

Burnley St Residences – 3D Visuals for Site Sales Campaign

Banyan Hill Ballina – Housing Estate 3D Visuals

Banyan Hill Ballina – Housing Estate 3D Visuals

Custom 3D Visualisations for an Eco-Sustainable Resort

Custom 3D Visualisations for an Eco-Sustainable Resort

Sunvale Residences – 3D Visuals for Large Residential Development

Sunvale Residences – 3D Visuals for Large Residential Development

Coppin Lodge Brunswick East – 3D Visuals for Inner City Residences

Coppin Lodge Brunswick East – 3D Visuals for Inner City Residences

Brighton Edge – Gardenvale Rd, Gardenvale – 3D Architectural Visualisation for Luxury Residences

Brighton Edge – Gardenvale Rd, Gardenvale – 3D Architectural Visualisation for Luxury Residences

Pescar – Main St, Mordialloc – 3D Architectural Visuals for Boutique Apartments

Pescar – Main St, Mordialloc – 3D Architectural Visuals for Boutique Apartments

Eden Park – Architectural Visualisation and Graphic Collateral for a Townhouse Estate

Eden Park – Architectural Visualisation and Graphic Collateral for a Townhouse Estate

Harvest Rise – Aerial, Streetscape and Masterplan Renders for Land Estate

Harvest Rise – Aerial, Streetscape and Masterplan Renders for Land Estate

Littlewood Apartments – Luxury Residences 3D Visuals

Littlewood Apartments – Luxury Residences 3D Visuals

Ormond Rd, Elwood – Boutique luxury apartments 3D visuals

Ormond Rd, Elwood – Boutique luxury apartments 3D visuals

Aqua Stage 2 – 3D Visuals for Apartment and Commercial Development

Aqua Stage 2 – 3D Visuals for Apartment and Commercial Development

Eucalia – 92 Townhouses in Findon Rd, South Morang

Eucalia – 92 Townhouses in Findon Rd, South Morang

Parkvue | Mornington – 786 Esplanade, Mornington

Parkvue | Mornington – 786 Esplanade, Mornington

En Vue Sandringham – Bayside Apartments 3D Visuals

En Vue Sandringham – Bayside Apartments 3D Visuals

Aura Apartments – High Rise Towers 3D Visuals Package

Aura Apartments – High Rise Towers 3D Visuals Package

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