4 Reasons Why A Mobile App Could Boost Your Business to The Next Level
1. Be In Your Customers Pockets All Day Every Day
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their devices. 58% access the Internet every day on their smartphone and most never leave home without it.
2. Easy, Quick and Instant Results with Smartphones
Appearing on smartphones is critical for local businesses. 86% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.
3. Let Your Customers Shop with Their Smartphones
Smartphones are critical shopping tools with 94% having researched a product or service on their device. Smartphone research influences buyer decisions and purchases across channels. 28% of smartphone users have made a purchase on their phone.
4. Be Noticed with Your Smartphone Advertisements
Mobile ads are noticed by 87% of smartphone users. Smartphones are also a critical component of traditional advertising as 63% have performed a search on their smartphone after seeing an offline ad.
Source: Google/Ipsos, May 2012
Furthermore – when it comes to real estate – Australians are 33% more likely than those in the US and Britain to do mobile real estate searches and we’re also leading the way in mobile banking, with Australians 65% more likely than the British and 14% more likely than Americans to conduct banking on our phones.
Searches are one of the most popular uses of the mobile internet. Two in five Australians search on their smartphones daily as opposed to three in five on their PC.
Get in touch with us for a confidential strategy discussion of your proposed app idea and how a mobile app can take your business to the next level.
Use the contact form below to contact us or give us a call on 1300 208 177 and we’d love to discuss what we know about mobile smartphone and tablet apps.