by Darcy O'Sullivan | Oct 27, 2015 | Blog, Strategy & Marketing
Why Art Direction is Pivotal to the Success of Your Off-the-Plan Campaign Giving substance to design through art direction – Without it we’re left with lacklustre brand experiences that are quickly forgotten. Art direction is pivotal to the success of any brand...
by Stan Zaslavsky | Oct 27, 2015 | Expert Video Interviews, Strategy & Marketing
Ben Payne from Business Concepts Group discusses the nature of joint venture and development management agreements and some of the hidden traps for property developers which may trigger a stamp duty inside the transaction and how to avoid it. For more information...
by Stan Zaslavsky | Sep 29, 2015 | Expert Video Interviews, Strategy & Marketing
Scott Banks, principal of Scott Banks Real Estate Group discusses the Spring property market in Melbourne, influence of international buyers and how developers should be approaching their short to medium term projects. http://scottbanks.com.au/ A Real Estate industry...
by Shin Yeo | Sep 28, 2015 | Blog
A couple of months ago, I went on a trip to Japan. Japan is one of the most unique countries in the world in many aspects, from its lush natural landscapes and futuristic cities to its people, history and culture. When I first visited it in 2010, I was overwhelmed...
by Stan Zaslavsky | Aug 24, 2015 | Blog, Strategy & Marketing
The Impact of Camera Angle Selection on 3D Exterior Renders Just like in building a house – there are a number of elements that serve as fundamental principles to the structure – when it comes to 3D imagery, the major key fundamental element is the Camera angle of the...
by Stan Zaslavsky | Aug 21, 2015 | Expert Video Interviews, Strategy & Marketing
Peter Motalli, an experienced developer of 30 years, talks about the final stage of development feasibility works prior to the builder turning soil and starting the construction for the project. This is the final part of the video series about purchasing and...
by Stan Zaslavsky | Jul 20, 2015 | Expert Video Interviews, Strategy & Marketing
Peter Motalli, an experienced developer of 30 years, talks about what needs to happen in the next part of the feasibility process of getting the development site ready for the marketing stage. The process follows along Peter optimising the town planning permit to get...
by Darcy O'Sullivan | Jul 19, 2015 | Blog, Resources & Tutorials, Strategy & Marketing
Off-the-plan Lifestyle Branding How to differentiate your campaign from the masses In a flooded marketplace, how will your next project cut through the noise and appeal to owner occupiers? If we believe the general hype: every development is unique, every development...
by Stan Zaslavsky | Jun 30, 2015 | Blog, Strategy & Marketing
INSIGHT Your target market for your next project move around their individual worlds in many ways – engaged with social media, print and other influences. To ensure your next marketing campaign is handled with cost-effective style, make sure you are prepared. Launch...
by Stan Zaslavsky | Jun 29, 2015 | Expert Video Interviews, Strategy & Marketing
Peter Motalli, an experienced property developer of 30+ years discusses how he optimises development sites in the initial construction cost optimisation phase. He talks about taking a 53 apartment project and changing around some of the configurations of apartments in...
by Stan Zaslavsky | May 26, 2015 | Blog, Strategy & Marketing
INSIGHT We love working with developers and marketing agents who know what they want. Being told the aesthetic details on a specific couch, or coffee table, or the type of indoor plant that will work in the corner of the room, the texture and colour of the rug on the...
by Stan Zaslavsky | May 21, 2015 | Expert Video Interviews, Strategy & Marketing
Peter Motalli, an experienced property developer discusses in this first part of the series on buying development sites with planning approvals – how to briefly evaluate and start doing a feasibility study on a development site. Peter talks about dealing with...
