by Stan Zaslavsky | Mar 19, 2012 | Expert Video Interviews, Strategy & Marketing
This month we interviewed Renato Sturma from Finance Advocates and talked about construction and development finance. Renato comes from a 27 year background in banking and finance and for the last 12 years has been working in the area of loan transactions from Home...
by Stan Zaslavsky | Mar 19, 2012 | Blog, Strategy & Marketing
Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced...
by Stan Zaslavsky | Feb 27, 2012 | Blog, Strategy & Marketing
So what does selling ice to Eskimos have to do with property development and targeted marketing you may ask – well, in short everything. By knowing your target market and developing property to suit the predominant majority of buyers in the market – this opens the...
by Stan Zaslavsky | Dec 5, 2011 | Blog, Strategy & Marketing
One of the most important keys to keep in mind with your development – is to consider the Property Market in general and its cyclical timing. Sometimes the market is up and sometimes the market is fairly flat. So how do the experienced developers make a profit...
by Stan Zaslavsky | Dec 5, 2011 | Expert Video Interviews, Strategy & Marketing
This month we got together with one of Melbourne’s leading architects in apartment developments, Peter Sugar from Sugar & Co Architects. Peter graduated from Melbourne University School of Architecture in 1976. After a period as a project architect on a...
