by Stan Zaslavsky | May 16, 2012 | Blog, Strategy & Marketing
One of the major aspects of putting together a successful marketing campaign is to price the project appropriately. From the point in time where the development started with a approximate feasibility study which took into account to where it is now when the...
by Stan Zaslavsky | May 8, 2012 | Expert Video Interviews, Strategy & Marketing
This month we got together with the Director of Marketing at Motion Property, Nurit Brukarz to discuss the current trends and intricacies in marketing projects off-the-plan. Nurit’s property career started at a tender age of 15, as the Saturday receptionist at her...
by Stan Zaslavsky | Apr 9, 2012 | Blog, Strategy & Marketing
Multi-million dollar projects require adequate attention. Most experienced developers agree that when a development is presented with insufficient detail – the sales of the project can be really difficult. From the industry data, typical budget allocation should be...
by Stan Zaslavsky | Apr 9, 2012 | Expert Video Interviews, Strategy & Marketing
This month we interviewed Darren Comber from DCF Design Group. DCF Design Group has been a very succesful Building Design practice and for over 15 years has created award winning designs in both Individual Boutique Homes as well as Multi Unit Apartment Developments....
by Stan Zaslavsky | Mar 19, 2012 | Expert Video Interviews, Strategy & Marketing
This month we interviewed Renato Sturma from Finance Advocates and talked about construction and development finance. Renato comes from a 27 year background in banking and finance and for the last 12 years has been working in the area of loan transactions from Home...
by Stan Zaslavsky | Mar 19, 2012 | Blog, Strategy & Marketing
Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced...
by Stan Zaslavsky | Feb 27, 2012 | Blog, Strategy & Marketing
So what does selling ice to Eskimos have to do with property development and targeted marketing you may ask – well, in short everything. By knowing your target market and developing property to suit the predominant majority of buyers in the market – this opens the...
by Stan Zaslavsky | Dec 5, 2011 | Blog, Strategy & Marketing
One of the most important keys to keep in mind with your development – is to consider the Property Market in general and its cyclical timing. Sometimes the market is up and sometimes the market is fairly flat. So how do the experienced developers make a profit...
by Stan Zaslavsky | Dec 5, 2011 | Expert Video Interviews, Strategy & Marketing
This month we got together with one of Melbourne’s leading architects in apartment developments, Peter Sugar from Sugar & Co Architects. Peter graduated from Melbourne University School of Architecture in 1976. After a period as a project architect on a...
