by Stan Zaslavsky | Aug 31, 2012 | Blog
Stan Zaslavsky was recently invited to Monash University in Melbourne to give a guest lecture on eBusiness. The purpose of the lecture was to discuss how Internet is playing a role in our business, what we do in terms of marketing, how transactions are handled, how...
by Stan Zaslavsky | Jul 17, 2012 | Blog, Strategy & Marketing
Having an accurate 3D model of the development before rendering is done is critical. We go through a process internally called “3D Alignment” – this allows us to double check the drawings supplied from your designers and match up floorplans to elevations to...
by Stan Zaslavsky | Jun 12, 2012 | Blog, Strategy & Marketing
Regular communication with your consultants on the project is vital. In our own workflow process, we utilize an online client communication centre that allows our clients to login by themselves and keep abreast of the progress on the development. As the developer...
by Stan Zaslavsky | May 16, 2012 | Blog, Strategy & Marketing
One of the major aspects of putting together a successful marketing campaign is to price the project appropriately. From the point in time where the development started with a approximate feasibility study which took into account to where it is now when the...
by Stan Zaslavsky | Apr 9, 2012 | Blog, Strategy & Marketing
Multi-million dollar projects require adequate attention. Most experienced developers agree that when a development is presented with insufficient detail – the sales of the project can be really difficult. From the industry data, typical budget allocation should be...
by Stan Zaslavsky | Mar 19, 2012 | Blog, Strategy & Marketing
Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced...
by Stan Zaslavsky | Feb 27, 2012 | Blog, Strategy & Marketing
So what does selling ice to Eskimos have to do with property development and targeted marketing you may ask – well, in short everything. By knowing your target market and developing property to suit the predominant majority of buyers in the market – this opens the...
by Stan Zaslavsky | Dec 5, 2011 | Blog, Strategy & Marketing
One of the most important keys to keep in mind with your development – is to consider the Property Market in general and its cyclical timing. Sometimes the market is up and sometimes the market is fairly flat. So how do the experienced developers make a profit...
