by Caroline Cody | Mar 19, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
Victoria and Melbourne is currently undergoing its biggest shake-up to residential zoning in the last 30 years. New residential zones were introduced to the planning system last year, and Councils across the state are rushing to introduce them to their planning...
by Stan Zaslavsky | Feb 28, 2014 | Blog, Strategy & Marketing
Over the last 13 or so years in the property development space, I have seen an incredible evolution of the project marketing world. We have gone from mainly focusing the campaigns in print media advertising to nowadays where the bulk of marketing is done online with...
by Manny Loupas | Nov 19, 2013 | Blog, Strategy & Marketing
As anyone working in the property industry can attest, the last couple of years have been turbulent to put it mildly. Developers and buyers alike have lost significant amounts of money and confidence. The disincentive for developers of medium and high-density...
by Stan Zaslavsky | Oct 15, 2013 | Blog, Strategy & Marketing
3 Keys to Shorten Delivery Timeframes of Your Project Marketing 3Ds Regularly we get asked the question – Why are the images going to take so long to complete? Even developers who are used to marketing their projects off the plan are still regularly spending so much...
by Stan Zaslavsky | Sep 11, 2013 | Blog, Strategy & Marketing
Top 5 Reasons to Choose Whether Your Project Needs Photomontage or Artist Impressions In this article we decided to discuss a finer point of 3D imagery for projects – Photomontage or Artist Impression. This often comes up in deciding the quantity of images as well as...
by Stan Zaslavsky | Aug 15, 2013 | Blog, Strategy & Marketing
Aside from exciting 3D perspectives to market a property development, often flat graphics are required and when it comes to creating marketing graphics for any project – the discussion needs to start from branding and style for a development. Typically however this is...
by Stan Zaslavsky | Jul 9, 2013 | Blog, Resources & Tutorials, Strategy & Marketing
Top Ten Tips to Making Sure Your 3D Renders Look Awesome Do you find that your 3D images come up to the level of your expectations or do they come out looking flat and lifeless? Do your 3D suppliers create WOW or just ok visuals? In our world of creating high end 3D...
by Stan Zaslavsky | Jun 11, 2013 | Blog, Resources & Tutorials, Strategy & Marketing
Creating marketing drawings for selling projects off the plan is one thing, whereas accurate photomontages for town planning submissions and VCAT appeals is completely different. Sure parts of the process are similar – but because the purpose of the imagery is vastly...
by Darren Comber | May 6, 2013 | Blog, Strategy & Marketing
Guest Article by Darren Comber from DCF Design Group Did you know that as many as 30% of town planning applications across Victoria do not get approved at council? This means that many applications are being rejected or required to go through a potential lengthy and...
by Stan Zaslavsky | Mar 12, 2013 | Blog, Strategy & Marketing
Quite often we get into a discussion with clients who ask us to only create interior imagery for their project because they already have the exteriors done previously for town planning purposes. There are a couple of key points to remember. The primary purpose of Town...
by Stan Zaslavsky | Jan 21, 2013 | Blog, Strategy & Marketing
In the last 12 or so months, as technology continues to evolve a new way of presenting and showcasing projects is emerging. This we believe will become one of the most effective advances in the way of utilising technology to present property developments off-the-plan....
by Stan Zaslavsky | Nov 20, 2012 | Blog, Expert Video Interviews
In our whitepaper titled “7 Insights to Killer 3D Marketing Campaigns”, the first insight is “Target Market – Know who you are selling to before you sell”. We recorded a short video to discuss this chapter. Knowing the target market of...
