by Stan Zaslavsky | May 26, 2015 | Blog, Strategy & Marketing
INSIGHT We love working with developers and marketing agents who know what they want. Being told the aesthetic details on a specific couch, or coffee table, or the type of indoor plant that will work in the corner of the room, the texture and colour of the rug on the...
by Stan Zaslavsky | Apr 27, 2015 | Blog, Strategy & Marketing
INSIGHT In a world of grey, unremarkable buildings and no-name projects, it takes creativity and vision to make your development shine. When you create 3D artist impressions, you choose the way your project is branded and represented to potential buyers. The power to...
by Stan Zaslavsky | Mar 24, 2015 | Blog, Strategy & Marketing
INSIGHT Knowing your target market for each unique development – and styling your project to engage with that specific market – is one of the main keys to successful property development marketing. Recognise this, rather than approach every project with the same...
by Stan Zaslavsky | Feb 16, 2015 | Blog, Strategy & Marketing
Immersion is a powerful marketing tool – one that surrounds your potential buyers in a marketing experience. Today’s clever property developers enjoy a diverse range of marketing opportunities across a multitude of platforms – many of them literally at your...
by Stan Zaslavsky | Nov 25, 2014 | Blog, Strategy & Marketing
3 Insights to Maximising the Impact of Your Visual Collateral In the world of increasing competition in the project marketing arena – it is becoming extremely difficult to stand out. There are many options available for visualising projects and creating artist...
by Stan Zaslavsky | Oct 20, 2014 | Blog, Strategy & Marketing
As the planning permit applications have become more complex with objections and refusals which lead to Tribunal mediations and hearings – we are increasingly having to deal with urgent deadlines and timeframes – so the purpose of this article was to shed some light...
by Stan Zaslavsky | Sep 18, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
I received an email this morning which said: “Hi Stan, Thanks for taking the time to quote the rendering at _______ rd but I have given the job to another company as they were cheaper by a few hundred dollars.” We hear this day in and day out so it’s nothing unusual...
by Stan Zaslavsky | Aug 25, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
3 Keys for Working with Contractors in 3D Visualisation Do you want to save money on your 3D collateral? How do you then ensure consistency in the delivery of the imagery? What needs to be provided to the outside 3D team if you can’t see them in person and talk them...
by Renato Sturma | Jun 17, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
When approaching a lending institution being a Bank or otherwise, it’s vital to be prepared with quality information and knowledge about the site and the project you intend to build. Whilst perhaps stating the obvious it’s amazing how often over the years at Finance...
by Stan Zaslavsky | May 26, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
5 Elements to Highly Emotive 3D Interior Visualisations In the world of contemporary apartment and townhouse developments, often the interior spaces of projects are quite constrained. So what we need to do is be able to deliver a great looking render that also...
by Stan Zaslavsky | Apr 28, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
We often get asked how long it takes to produce a 3D render of a project. The answer is – it all depends. Sometimes it can be as short as 2-3 days and other times it can take as long as 3 weeks. It all depends on what information we get provided with and how detailed...
by Caroline Cody | Mar 19, 2014 | Blog, Resources & Tutorials, Strategy & Marketing
Victoria and Melbourne is currently undergoing its biggest shake-up to residential zoning in the last 30 years. New residential zones were introduced to the planning system last year, and Councils across the state are rushing to introduce them to their planning...
