Let There be Light!

Let There be Light!

Pros and Cons to Lighting Styles for Architectural Visualisation Beautiful 3D visuals tell a powerful story and a major part of that story’s appeal is the type of lighting that is created in each image. We draw our viewers in with light – sometimes, soft light is what...
Why Do 3D Renders Cost So Much?

Why Do 3D Renders Cost So Much?

5 Invisible Factors that Influence the Costs of 3D Images for Marketing Projects Off-The-Plan In our work, a lot of elements are invisible and when we receive the CAD plans from the architects to create 3D imagery, it almost feels like magic is being done. In fact, it...
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