by Stan Zaslavsky | Aug 28, 2017 | Blog, Strategy & Marketing
5 Steps to Effective VCAT-Compliant Architectural Visualisations Over the years, we have worked on numerous planning applications that required highly accurate photo-montage visualisations to allow the members of the VCAT tribunal to compare the impact of the proposed...
by Stan Zaslavsky | May 23, 2017 | Blog, Strategy & Marketing
5 Elements to Custom 3D Visualisations Quite often, we are approached to produce visualisations for custom projects that are unlike typical residential or commercial developments that we regularly work on. From showcasing how different lights may illuminate a room,...
by Darcy O'Sullivan | Apr 24, 2017 | Blog, Strategy & Marketing
Imagine if you were able to understand exactly what your potential purchasers are feeling. The impact on the success of your marketing campaigns would be exponential. The good news is, this can be achieved strategically through emotional branding. Emotional branding...
by Stan Zaslavsky | Mar 27, 2017 | Blog, Strategy & Marketing
Essential Elements to Working with Creative and 3D Agencies for Your Project Marketing Collateral As property developers move from building small townhouse projects and up to apartment developments, they start encountering greater marketing complexities than before...
by Stan Zaslavsky | Feb 20, 2017 | Blog, Strategy & Marketing
Pros and Cons to Lighting Styles for Architectural Visualisation Beautiful 3D visuals tell a powerful story and a major part of that story’s appeal is the type of lighting that is created in each image. We draw our viewers in with light – sometimes, soft light is what...
by Stan Zaslavsky | Nov 28, 2016 | Blog, Strategy & Marketing
Guide to 3D rendered photomontages of proposed developments and how they are being used as assessment tools There is a bit of mystery around how the 3D renders of developments are turned into accurate streetscape photo-montages, or images that have 3D content...
by Stan Zaslavsky | Oct 21, 2016 | Blog, Strategy & Marketing
5 Essential Elements in Architectural Visualisation for Effective Land Estate Sales Over the last eight or so years, we’ve had the opportunity to work on more than 30 different land estates around the country. One thing we’ve learned? That there are similar elements...
by Stan Zaslavsky | Sep 26, 2016 | Blog, Strategy & Marketing
Why do some projects sell out in record time and others grow stale on agents’ shelves? In an industry that is driven by quality visuals, a common claim is that a picture tells a 1,000 words. The reality is, that there are some myths floating around about the...
by Stan Zaslavsky | Aug 22, 2016 | Blog, Strategy & Marketing
5 Invisible Factors that Influence the Costs of 3D Images for Marketing Projects Off-The-Plan In our work, a lot of elements are invisible and when we receive the CAD plans from the architects to create 3D imagery, it almost feels like magic is being done. In fact, it...
by Stan Zaslavsky | Jul 26, 2016 | Blog, Strategy & Marketing
Insight into How We Do What We Do We recently celebrated an important business milestone – it’s 8 years since we launched – and we’ve also clocked another milestone of 400 project starts (and, in fact, we have recently started on project 403). Throughout the years –...
by Stan Zaslavsky | Jun 16, 2016 | Blog, Strategy & Marketing
Getting your visual images right for your property development can be the difference between sitting on stock with limited enquiries, or selling out fast with multiple offers. A great set of visual marketing material can really get the juices flowing of a buyer and...
by Stan Zaslavsky | Apr 14, 2016 | Blog, Strategy & Marketing
Benefits and Challenges to Having People in 3D Imagery for Property Developments One of the stickiest points when it comes to finalising 3D imagery for marketing projects off-the-plans is a question that comes up again and again: “Can you put people in the image?” The...
