Scott Banks from Scott Banks Real Estate Group talks about the ins and outs of project marketing strategy for off the plan developments.
In part 2 of the discussion, we focus on the specifics of project marketing strategy – budgets for projects, online versus offline strategies and how the two can be integrated effectively.
* Rule of thumb to marketing budgets
* How to integrate social media together with print media for greatest impact
* “Fish where the fish are”
* Breakdown between online versus offline marketing strategies