Rosanne Green from G4 Graphics sat down with Stan Zaslavsky from Eagle Vision Property to discuss building signage and environmental graphics.

Key tags:
* Building Signage
* Environmental Graphics
* Wayfinding
* Property Development Graphics & Branding

Creating a successful project identity or brand requires more than just fantastic architectural finishes and features. The marketing company engaged to prepare the sales collateral and advertising material have the expertise to correctly position the project for your market. We all see many contemporary and elegant project identities in the real estate pages every week.

Have you considered how the marketing brand will be applied to the building? Is the style of the logo or logotype suitable for signage applications? Can it be adapted to provide a three dimensional form which has impact and enduring appeal?

Rosanne Green from G4 Graphics discusses the use of Environmental graphics and Building Signage in property developments in this insightful interview.

Rosanne is a registered architect with over 20 years of experience in environmental graphics and wayfinding systems. G4 Graphics’ reputation as a world-class outdoor graphics designer was further cemented with the design of large scale icons for seven towns in the Shire on Moorabool in Melbourne’s west, and the retro ‘60s design of the Magic Hand Carwash brand. This design – complete mascot logo – now extends across 44 Magic sites nationally.

Read “Building signage – 5 tips for Property Developers” for more information about Rosanne Green and G4 Graphics.

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