In our whitepaper titled “7 Insights to Killer 3D Marketing Campaigns“, the first insight is “Target Market – Know who you are selling to before you sell”.

We recorded a short video to discuss this chapter.

Knowing the target market of your development and styling the project to suit is one of the main keys to success in the marketing of your project. Similarly not recognising this principle and approaching every project marketing exercise with the same broad brush approach could be disastrous.

Just like baking a cake, you need to know what the ingredients and the outcome that you are trying to reach are before you can get a beautifully tasting and presentable cake – similarly in project marketing. All elements need to be accounted for and thought through.

Click the video below to watch the full story.

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